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Equipped with culinary skills and market insights, in June 2014, we opened the first GO Noodle House outlet in Jaya One, Petaling Jaya. The success of our first outlet, as noted by the lengthy queue during meal times, encouraged us to expand the GO experience throughout the country.

Today, not only are there over 30 outlets and growing, the group has also opened a couple of separate brands, namely GO Street Noodle that serves its one-of-kind “tok tok” noodle to customers from highstreets, and another brand on its very own series of GO Drinks.

A lot, obviously, has changed since the early days of operating from a single joint, but the founders have always remained humble and true to the course of work they do, which is to serve Delicious, Affordable bowls of noodles without compromising on quality and quantity.


In the mid-2013, three entrepreneurs sat down together for a meal at one of their mother’s place after long day at work. They were served with a simple dish that was nothing fancy, but extremely delicious bowl of noodles.

That night, not only were their taste buds tantalised by the delicious broth from the noodle, the three, or rather Trio3, embarked on a dream.

These young chaps, through GO Trio3 Holdings, had then spent days and nights to research, enhancing this family recipe. They even took up apprenticeships with street hawkers to master the finer art of cooking.

SME & Entrepreneurship Business Award Premier Edition 2017/2018

Phenomenal Brand Expansion award

16th Asia Pacific International Entrepreneur Excellence Award 2017

 Asia Top 100 Favourite Brand

Golden Eagle Award 2017

Emerging Eagle


To be at the forefront of the Malaysian noodle culture and to introduce the GO experience as the homegrown Malaysia brand throughout Asia Pacific region.


To celebrate great times with tasty, premium-quality food at affordable prices.

Brand Values

G ratifying: Reward yourself with a bowl of yummy goodness
O ccasion: From work lunches to family dinners, anytime is a good time to eat

T asty: Our customers keep coming back for more
R ich: Full of flavour and fresh ingredients
I ndulge: A delicious meal to satisfy your cravings
O penness: We treat all our customers as we would to our guests at home
3 principles: Affordable, high-quality, and flavourful (Peng Leng Cheng)